SheaMoisture The Next Black Millionaires winners were featured at the 2023 Essence event and to honor them, we created assets to promote their journey, success, products, end-cap at Target, and docuseries streaming on ROKU Channel. We wanted to captivate the opportunity SheaMoisture provided for their business and visually display the products so many love. We leverage the assets on TikTok, Instagram stories and posts, paid media, onsite at Target, SheaMoisture site, FEARLESS FUND and Martha’s Vineyard African American Film Festival.
Role: I created a cohesive visual identity, encompassing the look and feel, along with all graphics, adhering to the branding guidelines by NBM (Next Black Millionaires). The core principles of the NBM brand, including its color palette, typography choices, logo usage, and overall design ethos, were integrated seamlessly into every aspect of the project. Visually, the tone of voice is fun, dynamic and up lifting.
