Make Way for the Game Changers
Microsoft has dedicated itself to helping women in sports, STEM, and individuals who want to share their strength, curiosity, and skills to inspire the next generation of leaders. Microsoft technology gives playmakers tools to keep them on top of their game.
These are the Game Changers. Make way.
Role:
To harness the passion that fuels these Game Changers, I collaborated closely with creative directors, senior designers, and copywriters. Together, we crafted a visual narrative, artfully steering each gamer into their natural element. Created a visual identity and crafted branded banners that served as beacons for our campaign's promotion. To showcase the essence of the brand, we meticulously compiled a comprehensive brand book that includes a strategy, mission, guidelines for visual usage, both the encouraged and discouraged practices, a color palette, typography preferences, photography standards, and the cinematic language for online videos.
Deliverable: Branding & Creative Development
